LEE SUNTER ~ EXECUTIVE CREATIVE DIRECTOR
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Bank of Melbourne

The launch of Bank of Melbourne’s ‘If you have the will, we have the way’ platform, led to the highest awareness and product consideration levels in the brand’s history, an ROI of 905%, and a 54% profit uplift.

Not really a surprise, when the star is a sassy penguin from St Kilda.

Bank of Melbourne

The launch of Bank of Melbourne’s ‘If you have the will, we have the way’, led to the highest awareness and product consideration levels in the brand’s history, an ROI of 905%, and a 54% profit uplift. Not really a surprise, when the star is a sassy penguin from St Kilda.

 

The award winning special effects by Alt. VFX.